![](https://oracle.newpaltz.edu/wp-content/uploads/2017/11/guitar-756326_960_720-326x245.jpg)
Music Branding Evolves, Creates Starving Artists
In the early 2000’s, Bruce Flohr was a senior exec at RCA Records. The industry was booming: the economy was doing well, and bands were selling lots of records. There didn’t seem to be a cloud in the sky. Then along came Napster, a peer-to-peer file sharing internet service focused on sharing digital audio files. In a very short amount of time, Napster […]